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2012 Catalog Program Overview

 

UnifiedRV Parts and Accessories Catalog is one of the Premier Catalogs in the RV market. The UnifiedRV Parts Catalog is designed to increase sales by showcasing each part effectively, while allowing associate Manufacturers to advertise their products. Our goal is to make the UnifiedRV Catalog the most consumer friendly Catalog in the RV aftermarket industry.

 

 

Easy Online Proofing System

 

Unified RV’s new online proofing system allows manufacturers to proof their products anytime anywhere.

• Login to: xcedoapp.com

• For a new user name and password, email: catalog@unifiedrv.com.

 

 

• Once logged in you will see only the sections and catalogs your products are in. 

• In the top right hand corner, you can click on the help button for a tutorial, your name to change your password, or log out.

 

 

• Each section shows the date the last changes were updated.

• To edit your products, click on the box that corresponds with a particular section in the catalog.

 

 

• Once in a section, you will see a list of your products on the right.

• On the left side are the page numbers that include your products and correspond with the page numbers in the catalog.

 

 

•  To make a change, click on the green “Post Comment” button under the product and make a comment in the box on the left.

• You can make as many comments per box, and your have an unlimited number of characters.

• Once your comment is saved, Unified RV is notified and the correction can be addressed.

 

 

 

 

 

Product Listings

 

Each product carried by the Distributors will have a product listing consisting of:

A. Manufacturer’s Logo (Color)
B. Product Headline
C. Long Description
D. Color Photo of Each Product
E. Distributor Number
F. Manufacturer’s Part Number
G. Short Description
H. Suggested Retail Price
I. Sub-Heading for multiple categories
J. Specifications (size, color, weight, etc.) Web only

 

All Product Listing Pages are in a 2-inch wide, three column format.  Suppliers are billed for each product listing with a 2-inch minimum.  Suppliers must provide high resolution digital photographs of their products: 300 dpi, jpg or tiff (for further info see RVAA Digital Graphics Standards).  Suppliers without high resolution images can contract with UnifiedRV to have the images taken.  Artwork not meeting specifications, or new product submissions received after the deadline run the risk of “none placement.”  Products may be Discontinued from the UnifiedRV Catalog based on sales performance or a suppliers participation.

 

 

Manufacturer Header

 

Have 1 or 2 Pages of Products?  Add a 1 Inch Header!  The header includes the name of the manufacturer and can be designed to compliment the section.  If the Header and Product Listings fill a complete page it will be billed at the Full Page rate. If not, it will be billed by the cost of the Header and the column inches used.  Each header page = 27” of product listings, with a maximum of 12 products listed.

 

 

Display Advertisements

 

Command attention and showcase your products with our Product Display Advertisements.  Choose from a number of sizes.  If ads are not received by the deadline, UnifiedRV will use an ad from previous years or create a custom ad for the supplier.  UnifiedRV will make every attempt to place the ad as close to the Product Listing as possible.  All ad placements are at the discretion of UnifiedRV.  Contact: catalog@unifiedrv.com for a price quote. 

1/3 Page Ad       2/3 Page Ad                                 Full Page Ad

Sizes:

• 1/3 Page: 2.4” x 9.531

•  2/3 Page: 4.925” x 9.531

•  Full Page: 7.5” x 9.531

• One or Two Page Combination Spreads: Consist of a combination of ads and product listings from the same manufacturer.  May contain a 1/3, 2/3, or Full Page Ad in any combination.                           

Combination Spread: One or Two Pages with a combination of ads and products. 

 

 

Section Entry Ad

 

Each catalog section begins with two pages that highlight the products within that section. Each ad will include a color picture, color logo, and page number where the product can be found within the section.  Space is limited, six to nine ads are available.  This page includes a mini table of contents which will help the consumer navigate the section.

 

 

 

Catalog Cover Ads

 

Each consumer catalog has three cover pages for advertising:

• Inside Front Cover
• Inside Back Cover
• Back Cover

Cover Ad Size: 8.375” x 10.875 Plus 0.125” bleed on all sides.

Requirements:

• Ads must be full color.

• No black & white, or duo-toned images.

• Ad must have a combination of copy and images, not all copy ads will be accepted.

• Ad must be graphically sound as to the criteria of UnifiedRV Graphic Department.

• Any ad that is rejected for cover use may be remade by supplier, as long as it adheres to UnifiedRV Deadlines and UnifiedRV Digital Graphics Standards.

 

 

 

RVCharts.com

 

Unified RV hosts a website just for “Manufacturers Fit Charts”, “Small Parts Charts” or any chart that helps the consumer know your products. Unified RV will host your charts FREE of charge, all you have to do is to keep them updated and current. Webs ads are available! Contact us to find out how they works.

Who can search?

Anyone! Consumers, technicians, parts managers, distributors, dealers, manufacturers it’s all FREE You will find our parts website, FREE, quick, easy and full of information. Come browse RVCharts.com and see!

 

 

 

Revenue Building Flyers

 

Advertise Sales & Promotions to Dealers & Customers

 

1. Distributor To Dealer Wholesale Flyer:

The most flexible flyer!  Manufacturers choose the number of spaces and months they want to advertise, and then list a number of products they wish to showcase.  The Distributor gets to choose the most locally relevant products from that group for their own in-store flyers and promotions.  Each flyer displays 42 to 74 products and can be circulatred to 2,000+ dealers every month.  The same items will not run in consecutive months, and no more than 2 competing items will appear per flyer.  Great for showcasing new mid-season products, special line promotions, or for selling displays to dealerships.

 

2. Dealer To Consumer Retail Flyer

Great for drawing customers into the dealership.  Advertise everything from Open Houses and Sales Events, to Grand Openings, Holiday Sales Extravaganzas, Clearance Sales, new Model Shows--anything to help your customers stay informed about the latest deals.  

Flyer Break Down:

Pages 1, 5, 6 Are For The Dealers - Announce new models or lines, seasonal coupon specials, etc.

Pages 2, 3, 4 Are For Sales Products - Pages meant to draw customers into the store; sold in 12th.

6 Pages Full Color Flat Size is 11” x 25.5” - 36 product blocks, 1500 minimum quantity, direct mail block, Folds to finished size 5.5” x 8.5”

Products - One product per 12th.  No more than two 12th for one product.  RVAA Graphics StandardsFollowing are the guidelines for manufacturers & suppliers submittinggraphics and/or text for print andweb use.

 

ID	Ad Size	Frequency	Price
A	1/12 Listing 22-42 each flyer	1	$    100.00
A	1/12 Listing	3	$      90.00
A	1/12 Listing	7	$      80.00
B	Winterization flyer 1 - 1/12	1	$    100.00
B	Winterization flyer 2 - 1/12	1	$      90.00
B	Winterization flyer 4 - 1/12	1	$      80.00
C	Winterization flyer Back Page 9/12	1	$    775.00
D	4/12 Page Ad (1/3)	1	$    450.00
D	4/12 Page Ad (1/3)	3	$    425.00
D	4/12 Page Ad (1/3)	7	$    400.00
E	Back page Promotion 9/12	1	$    750.00
F	Front Page 3/12 horizontal (1/4)	1	$    400.00
G	Insert Full Page one side	-	$ 1,000.00
H	Insert Full Page two sided	-	$ 1,500.00
I	Distributor B&W Insert two side	-	$    500.00
	Ad Creation W/2 proofs	-	$    100.00
	Additional proofs	-	$      25.00
First Class postage or Standard Mail, current postage rates prevail The same ad may only run twice. Only 2 like products per flyer.

 

 

RVAA Graphic Standards

 

Following are the Guidelines for Manufacturers & Suppliers in Submitting Graphics and/or Text for Print & Web Use.  

 

Formats & Preferred Applications:

Text: Microsoft Word files saved as (.txt)

Print Graphics: (logos, ads, charts) Adobe Illustrator (.eps) CMYK High Resolution. Any imported Images should be 300 ppi (Pixels Per Inch). Convert all type to Outline

Note:logos will be optimized to fit a box .25” tall x 1.5” wide.

Product Images: Supply images as Adobe Photoshop (.jpg), CMYK, High Resolution 300 ppi (Pixels Per Inch), 3” x 3” Minimum (larger is good - smaller is not).
 

Line Drawing: Created as Adobe Illustrator (.eps) or Bitmap 1200 ppi at the size intended for use.

Acceptable Applications: QuarkXpress 8, Photoshop, Illustrator, Indesign CS4 or less, Acrobat 7.0.

Note: send all fonts and supporting documents. Publisher, Corel Draw, MacDraw or any other graphics programs are not acceptable.

 

Submission Of Art Wok For Ads:

Each submissions:
• Must be designed with an acceptable software application.
• Must have “native files” with layers.
• Must have a “pdf” file of finished page.

Supporting Files:
• Include all fonts used in your files. Postscript Type 1 Fonts: make sure you send both the screen font and printer font (two pieces). True Type Fonts: All of the font information is included in one file. (All other fonts formats are not acceptable!)
• Include all photos, illustrations and charts imported into your document.

Ad Content: Any ad that includes an address, web site listing, product listings with prices will be sent back to the manufacturer for correction, or will be altered by UnifiedRV Graphics Department.

Product Photos:
• All images should be photographed on a white background.
• For best results use an eight mega pixel camera, on a seamless light table. This will eliminate all shadows and enhance your product visually.

Web Graphics: All files for the Web should be 72 ppi, RGB and saved as a gif, jpg or png file, size 3” x 3”.

Note: Web files CANNOT be substituted for print files. If you are producing only one kind of files make sure it meets the print graphic requirements (CMYK listed above).

 

Transporting Graphics:

Media Disks: CD-ROM or DVD-ROM that are readable by Windows or Mac.Please do not use special compression software.
E-Mail: Send to craig@unifiedrv.com. We cannot accept a file greater than 10mb. Either send them in multiple emails or through other methhood.
ftp.UnifiedRV.com:You may find it convenient to upload files to our ftp site.

• Connect to the site using your web browser (Windows) or Fetch or similar application (MacOS):

Site: transfer.unifiedrv.com
User: unifiedrvguest
Password: guest!

• Collect all files in a folder with your company name on it and place it on the ftp window.

 

Naming Files:

Naming Product Images: Identify the manufacturer’s part number.Example: (3456-1.jpg) A .jpg works even if you have a clipping path.
Naming Ads, Logos and Charts: Use words that will easily identify the file. Example. (YourNameSewerHoseAd.eps) or (YourName-Logo.eps) or (YourNameHoseChart.eps) Each group of Files should be labeled specifically and easily identified. Example. (2009 NewProduct Images)

Read Me File: Graphic should be accompanied by a “Read Me” file containing descriptions of the artwork, graphics and/or text. Document should indicate whether the submission is a change or new. And if there are archived files from previous years.

 

PDF Proof:

To insure accuracy ads and charts should be accompanied by a PDF proof.